Our Story

The Studio Behind
the Magic

Five years of designing spaces that move people — built on craft, curiosity, and an uncompromising belief that beauty changes lives.

Who We Are

Born from a belief that every space deserves to be extraordinary.

itsmagiccreative was founded in 2021 by Michael James with a single conviction: that great design is not a luxury reserved for the few — it is a right that transforms lives.

Recognised as one of the best interior designer Kenya has to offer, we are based in Nairobi and work with a network of talented specialists on a per-project basis — bringing together the right expertise for each unique vision, all across Kenya.

Our work is rooted in deep listening. Before we sketch a single line, we seek to understand how you live, how you think, and how you want to feel when you walk through your door.

View Our Work
100+Projects

What We Stand For

The principles that guide every decision

Six values that shape every conversation, every sketch, every finished room.

01

Integrity

We say what we mean and deliver what we promise. Our relationships with clients are built on trust earned over time, not contracts signed once.

02

Client-Centred

Every decision flows from your life, not our portfolio. We design for who you are — not who we think you should be.

03

Craft

We obsess over the details others overlook — the weight of a door handle, the exact fall of light, the precise texture of a wall. Craft is our love language.

04

Africa-Global

Proudly rooted in African heritage, fluent in global design languages. Our work honours where we come from while speaking to everywhere.

05

Sustainability

Beautiful design should not cost the earth. We source responsibly, build to last, and choose materials with a conscience as sharp as our aesthetic.

06

Collaboration

The best spaces emerge from true partnership. We work alongside clients, contractors, and artisans as one unified team with a single shared vision.

Our Journey

Five years of building extraordinary

✦
2021

Studio Founded

Michael James opens itsmagiccreative in Nairobi, with a vision to transform interiors across Kenya.

✦
2022

Portfolio Growth

Established our reputation across residential and commercial projects in Nairobi and beyond, building a diverse portfolio of completed work.

✦
2023

Growing Network

Expanded our network of per-project specialists, bringing together the right talent for each unique vision across Kenya.

✦
2025

Growing Strong

Delivering exceptional interiors across Kenya with our network of specialists.

Work With Us

Ready to create something extraordinary?

Every great space begins with a single conversation. Let's start yours.

Schedule a Consultation